PAID SEARCH & LEAD GENERATION
Google Ads campaigns designed around search intent, qualified traffic, and measurable opportunities not clicks alone. ITsPaul manages the strategy, setup, tracking, optimization, and reporting while you stay in control of your advertising spend.
Share your website and advertising goals. We’ll review your needs and recommend a practical starting point.
No obligation. We’ll review your goals and recommend practical next steps.
● ADVERTISING BUILT AROUND SEARCH INTENT
Google Ads can place your business in front of people at the moment they are actively searching, comparing, or preparing to take action. The opportunity is immediate, but strong results require more than simply turning on a campaign.
ITsPaul connects campaign strategy, conversion tracking, keyword and audience research, ad messaging, landing-page alignment, and regular optimization so your advertising works toward meaningful business goals.
● CAMPAIGNS MATCHED TO YOUR GOALS
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High-intent text ads that reach people searching for the products or services your business provides.
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Cross-channel and product-focused campaigns designed around conversion goals, product feeds, audience signals, and useful creative assets.
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Visual campaigns for awareness, consideration, audience development, and reconnecting with previous website visitors.
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Video advertising that helps businesses demonstrate value, tell stronger stories, and reach relevant audiences across YouTube.
● OUR GOOGLE ADS PROCESS
Every campaign begins with a business objective and a reliable measurement plan. We then build, launch, learn, and refine based on the actions that matter not clicks in isolation.
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Review the business, offer, target market, existing account, landing pages, budget, and campaign objectives.
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Configure or validate conversion tracking for calls, forms, bookings, purchases, and other valuable actions.
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Research keywords, audiences, competitors, costs, exclusions, structure, messaging, extensions, and targeting.
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Monitor search terms, bids, budgets, targeting, ads, conversion quality, and landing-page alignment.
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Report on performance, explain completed work, identify opportunities, and adjust the next priorities.
● CLEAR GOOGLE ADS PRICING
Begin with a one-time professional campaign setup, then continue with flat-rate monthly management. Your advertising budget is paid separately to Google and remains under your control.
A properly structured foundation for businesses launching Google Ads or rebuilding campaigns that are not performing as expected.
$399 / ONE TIME
BUILT BEFORE LAUNCH
Setup is completed once for the initial agreed campaign scope.
Continuous monitoring, testing, optimization, and reporting for businesses that want their campaigns actively managed.
$500 / MONTH
FLAT MANAGEMENT FEE
Your Google advertising spend is not included in the monthly management fee.
Your media budget is separate from ITsPaul’s fees, giving you clear visibility into what is paid to Google and what is paid for professional management.
CONTROLLED / BY YOU
NO HIDDEN MARKUP
Recommended advertising budgets depend on search demand, average click costs, geography, competition, and goals.
Pricing covers the initial agreed campaign scope. Additional campaigns, complex ecommerce feeds, creative production, landing-page development, extensive tracking work, or account recovery may require a separate quote.
● COMMON QUESTIONS
Tell us what you want advertising to accomplish. We’ll review your website, current campaigns, tracking, target market, and likely budget requirements before recommending a starting point.
Management includes, account review, campaign strategy, keyword and audience research, campaign structure, ad copy, assets, targeting, bidding, budget allocation, negative keywords, search-term review, conversion analysis, testing, optimization, and monthly reporting. The exact work depends on the campaign type and agreed scope.
The standard service includes a one-time setup fee of $399 and ongoing management at $500 per month. Your Google advertising spend is separate and paid directly through your Google Ads account. More complex campaign structures, ecommerce feeds, creative production, landing pages, or account recovery may require additional scope.
No. The $500 monthly fee covers professional campaign management. Your advertising budget is paid separately to Google, allowing you to clearly distinguish media spend from management costs and maintain control over how much is allocated to advertising.
For many service businesses, a Search campaign is the strongest starting point because it reaches people actively searching for a relevant service. Performance Max, Shopping, Demand Gen, Display, remarketing, or Video may be appropriate when the goals, tracking, audience data, product feed, budget, and creative assets support them.
Ads can begin receiving impressions and clicks after campaigns are approved and launched, but meaningful optimization requires sufficient conversion data and time. Results vary according to demand, competition, budget, offer, website experience, tracking accuracy, and campaign history. Leads, sales, costs, or return cannot be guaranteed. I usually see results right away.
The one-time setup includes conversion-tracking configuration or assistance for the agreed campaign scope. This may involve Google Ads, Google Analytics, Google Tag Manager, website forms, phone-call tracking, bookings, or purchase actions. Access to the website and related platforms will be required.
Monthly reporting can include advertising spend, impressions, clicks, click-through rate, average cost per click, conversions, conversion rate, cost per conversion, campaign observations, completed optimizations, and recommended next steps. Reporting focuses on the actions most relevant to the campaign goal.
ITsPaul can review available policy notices, account settings, advertisements, billing signals, landing pages, and required documentation, then assist with appropriate corrections or an appeal. Google makes the final decision on suspensions and disapprovals, so reinstatement cannot be guaranteed and complex recovery work may require a separate quote.
