Reach and re-engage the right audiences across Facebook and Instagram with campaigns shaped around leads, sales, awareness, and measurable customer actions.
ITsPaul connects campaign strategy, audience planning, creative testing, landing-page alignment, conversion tracking, optimization, and clear reporting.
Pricing: $399 one-time setup and $500 per month for ongoing management. Advertising spend is separate and paid directly to Meta by the client.
Share a few details and we will review the opportunity, existing account, and most practical next step.
Meta Ads management is the ongoing strategy, creation, launch, measurement, and optimization of paid advertising campaigns across Meta platforms such as Facebook and Instagram.
A management service connects the business goal to the right campaign objective, audience, message, creative format, landing experience, tracking setup, budget decisions, and reporting. The purpose is not simply to generate impressions or clicks it is to create useful actions such as qualified enquiries, purchases, bookings, registrations, or repeat engagement.
Meta organizes campaigns around objectives including awareness, traffic, engagement, leads, app promotion, and sales. The right objective depends on what the business needs people to do and whether the website, offer, tracking, and creative are ready to support that action.
Effective Facebook and Instagram advertising requires more than selecting an audience and publishing an ad. Each part of the campaign should support the same business objective.
Translate the business goal into campaign objectives, conversion locations, budgets, funnel stages, and a manageable testing plan.
Evaluate broad, interest-based, customer, website-visitor, and lookalike audience opportunities where suitable and permitted.
Develop campaign messaging, calls to action, formats, and test variations. Additional photography or video production is scoped when required.
Configure campaigns, ad sets, ads, placements, schedules, budgets, URLs, lead forms, and quality control checks before launch.
Review Meta Pixel, website events, conversion actions, and Conversions API options where applicable to the platform and privacy setup.
Monitor delivery and business outcomes, manage tests, adjust priorities, and explain results in clear reporting with practical next steps.
Some people are discovering your business for the first time. Others have watched a video, visited a service page, opened a lead form, viewed a product, or purchased before. The campaign structure should reflect those different levels of familiarity.
An ad can earn attention, but the destination must make the next step clear. ITsPaul can review message alignment, mobile usability, calls to action, forms, checkout flow, page speed, and the conversion path supporting the campaign.
Measurement can include Meta Pixel events and, where appropriate, Conversions API integrations that connect website or business data with Meta systems. The exact setup depends on the website platform, consent requirements, available integrations, account access, and applicable privacy obligations.
Suitability depends on the offer, audience, economics, creative resources, customer journey, website readiness, and available budget not simply the industry.
Generate enquiries, bookings, calls, quote requests, or awareness within relevant geographic markets.
Promote products, support purchases, test offers, and reconnect with eligible visitors or customers.
Support awareness, registrations, fundraising initiatives, campaigns, and community engagement.
Build attention and action around time-sensitive events, new services, promotions, or announcements.
The setup fee prepares the account and initial campaign. The monthly fee covers ongoing management. The advertising budget is a separate cost paid by the client directly to Meta.
$399 one-time setup
$500 monthly management
The client selects and approves the advertising budget and pays Meta directly. Ad spend is not included in the setup or monthly management fee.
This keeps the media budget visible in the client advertising account and separate from ITsPaul service fees.
Initial account, strategy, measurement, and campaign-launch preparation.
Continued campaign management, testing, optimization, communication, and reporting.
Review the business, offer, customer journey, website, account history, assets, and current measurement.
Define campaign objectives, audiences, funnel stages, creative requirements, actions, and an initial testing plan.
Review access, Meta Business assets, events, lead paths, catalogue or landing pages, and launch requirements.
Create campaigns, ad sets, ads, copy, formats, destinations, budgets, and quality-control checks.
Monitor delivery, test meaningful variables, review business outcomes, and adjust the next priorities.
Meta Ads do not operate in isolation. ITsPaul brings website design, landing-page strategy, search visibility, Google Ads, local presence, tracking, hosting, and ongoing support into the same conversation.
ITsPaul Meta Ads management has a $399 one-time setup fee and a $500 monthly management fee. Advertising spend is separate, selected and approved by the client, and paid by the client directly to Meta. Ad spend is not included in either ITsPaul service fee.
Meta Ads are paid advertising campaigns delivered through Meta platforms and placements, commonly including Facebook and Instagram. Businesses can use them to support awareness, traffic, engagement, leads, app promotion, sales, retargeting, and other defined objectives.
The exact scope depends on the account and proposal. Management can include strategy, account structure, audience research, campaign setup, ad copy, creative direction, tracking review, launch, testing, optimization, reporting, and recommendations for the landing or conversion experience.
Boosting is a simplified way to promote existing content. Meta Ads Manager provides broader control over objectives, audiences, placements, creative variations, conversion locations, testing, budgets, events, and reporting. You should never simply boost a post.
Meta campaigns can deliver across eligible Facebook and Instagram placements and other Meta technologies depending on the selected objective, assets, creative format, placement settings, account eligibility, and campaign configuration.
They serve different customer behaviours. Google Ads can reach people actively searching for a product, service, or answer. Meta Ads can introduce an offer, create demand, reconnect with previous visitors, and reach audiences based on platform signals. Many businesses benefit from using the platforms together, but the right mix depends on the goal and budget.
There is no universal budget. A useful recommendation depends on the market, audience size, geography, offer, conversion rate, customer value, creative requirements, campaign objective, testing needs, and management scope. ITsPaul reviews these factors before recommending a starting approach.
Campaigns require time and enough data to evaluate delivery, creative, audience response, lead quality, and the conversion path. Some campaigns generate early activity, while others require several testing and optimization cycles. ITsPaul does not guarantee a fixed result or timeline.
Meta advertising is highly visual, so suitable creative assets are important. Existing brand photography, graphics, product images, short-form video, testimonials, demonstrations, and educational content may be used where appropriate. Any additional creative production requirements are confirmed during scoping.
The Meta Pixel can record eligible browser-based website events. The Conversions API can create a connection between permitted business data and Meta systems through a server, website platform, app, or CRM integration. The right configuration depends on the technology, consent setup, privacy obligations, and available integrations.
No. Results are influenced by the offer, pricing, audience, competition, creative, website, sales process, budget, market conditions, platform systems, and other factors outside agency control. ITsPaul focuses on responsible setup, testing, measurement, optimization, and transparent reporting.
Let us review your goals, offer, website, and current Meta Ads setup, then recommend the most practical next step.
