The Best Time To Post On Social Media

When Is The Best Time to Post On Social Media?

Facebook, Instagram, Twitter & LinkedIn

Social media plays a crucial role in connecting people and developing relationships. It provides a great opportunity to establish customers service by gathering input, answering questions and listening to their feedback. 

One of the best ways to maximize your chances for engagement is to post when your audience are logged in on social media.  Before we dive into the the details lets first take a moment to explain what it means to post at the best time.

The best time to post is the time and day when you have the max amount of active followers online. How many active followers you have on any given day depends on two things:

1. Location or time zone

2. Way of life of your audience

Lets take a look at the general best time to post on social media which is backed by a 20,000 client case studies done by SproutSocial.

Best Times To Post On Instagram

Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
Best day: Wednesday
Worst day: Sunday

Conclusion

Instagram tends to have a steady engagement from Monday to Friday from 9am to 4pm. Early morning before 6am and after 9pm usages tends to drop which means you will receive less engagements. Usage of the platform also trends lower on weekends as people are out and about so stick with posting mid day during the week when posting on Instagram.

Best Times To Post On Facebook

Best times: Wednesday, 11 a.m. and 1–2 p.m.
Best day: Wednesday
Worst day: Sunday

Conclusion

Facebook and Instagram are more or less identical. Both Facebook and Instagram claim Wednesday at 11am as the best day and time to post. However Tuesday and Thursday between 8am and 3pm is also a safe time to post. Like Instagram, Facebook usage trends lower on weekends, unless you have content specific to the weekend stick with posting during the week. On the other hand, the lowest engagement that you may want to avoid occurred every day either before 7 a.m. or after 5 p.m.

Best Times To Post On Twitter

Best times: Wednesday and Friday at 9 a.m.
Best days: Wednesday and Friday
Worst day: Saturday

Conclusion

In general Monday through Friday between 8 am and 4pm are great times to post on Twitter. As we saw on the previous platform, engagements and usages drops in early in the morning and again in the evening. Specifically for Twitter, engagements does peek between 9am and 11am likely due to people using Twitter as a news platform and checking in first thing in the morning.

Best Times To Post On LinkedIn

Best times: Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
Best day: Wednesday and Thursday
Worst day: Sunday

Conclusion

LinkedIn is known as a platform created for business personals therefore its no surprise that the work week has the best engagement on LinkedIn.  A safe time to post on LinkedIn is between 8am and 2pm on Tuesday through Friday to get engagements.

Now that you know the best time to post on social media, we would love to hear what you think and the outcome of your engagements. Let us know in the comments below!

ITsPaul is a managed service provider located in Ottawa, Ontario. We provide IT support, Services, Web development, Social Media Marketing and offer SEO campaign.

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